Our Blends

All our blends have been formulated by the founder Heidi Youle, with Heidi’s passion for over 25 years now, has been breeding and showing dogs, which has led her to be highly respected by her peers within these industries.

Her awards and achievements in these fields are too great to mention but suffice to say, what started as a passion is now a lifestyle that her entire family live and enjoy.

15 years ago, Heidi saw the opportunity to combine her obvious love for not only dogs, but all animals, with her lifetime ambition to run her own business.

Hence, Inner winner was founded and has been operating successfully ever since. Although situated in Brisbane, Inner Winner products and services have become common use to pet lovers throughout Australia and New Zealand.Born to a father who practiced natural medicines, Heidi has spent her lifetime learning and understanding the positives of this practice. Her knowledge of mixing herbs and vitamins and their benefits are unequalled.
Consequently, she launched Inner Winner 9 years ago, where her knowledge in both fields combined, to supply a wide range of nutritional foods and treats for dogs in varying forms.

Heidi creates her own formulas and all foods are mixed and packed in-house daily by qualified staff under Heidi’s strict supervision. If you have a specific requirement for your dog, Heidi is always happy to discuss and perhaps customise a formula to suit your pets needs.

Heidi has a simple Philosophy. That is “animal welfare is paramount”.
Provide educated solutions to her loyal customer’s needs, 24/7, with a value for money product, all backed will a reliable service.

Heidi is always researching and tweaking her formulas to ensure her products remain the leader in animal nutrition.

With both Freelance Pet Rep and Inner Winner brands doing so well in the market place, Heidi is eagerly looking forward to what lies ahead in her busy life.